Overview
Digital Shelfie, NIQ for Digital Commerce’s monthly newsletter, focused on trends, insights, and innovations in e-commerce and the digital shelf. After the rebrand with NIQ, the need arises for a visual identity that better reflected the expertise, clarity, and energy of its content. I led the rebrand and visual refresh to elevate the newsletter from a generic corporate update to a recognizable, engaging editorial piece within the NIQ Digital Commerce ecosystem.
Goals
Create a distinct visual identity aligned with the overarching NIQ brand, yet tailored for NIQ for Digital Commerce's tone: smart, sharp, and a little playful.
-Improve visual hierarchy and readability for mobile and desktop readers
-Encourage engagement through more editorial-style visuals and branded consistency
-Reduce production time with reusable, modular design templates
Process
Audit & Research
Conducted a visual and content audit of past issues and benchmarked against industry newsletters. Identified pain points: inconsistent formatting, poor readability, and low visual retention.
Conducted a visual and content audit of past issues and benchmarked against industry newsletters. Identified pain points: inconsistent formatting, poor readability, and low visual retention.
Visual Identity Development
Introduced a fresh, modular design system anchored in bold typography, clean grid layouts, and subtle digital motifs. Colors were selected to align with NIQ's global guidelines while adding contrast and vibrancy for standout headlines and CTAs.
Introduced a fresh, modular design system anchored in bold typography, clean grid layouts, and subtle digital motifs. Colors were selected to align with NIQ's global guidelines while adding contrast and vibrancy for standout headlines and CTAs.
Template System
Designed responsive email templates with flexible sections for features, data highlights, and CTAs. Created a library of branded icons and supporting graphics to reinforce recognizability across issues.
Designed responsive email templates with flexible sections for features, data highlights, and CTAs. Created a library of branded icons and supporting graphics to reinforce recognizability across issues.
Conclusion
The Digital Shelfie rebrand successfully turned a previously overlooked newsletter into a branded editorial touchpoint for NIQ’s Digital Commerce division. It now acts as both a thought leadership vehicle and a design benchmark for future internal communications.
