Above: The old style of webinar visual, utilised on my arrival at the company. The horizontal format is clunky, not mobile-optimised and does not incite user interaction.
Below: The new template of webinar visuals, restructured to fit in a square 1200 x 1200 format, easily compatible for "plug and play" posts with the other social template visuals created for the rebrand, infinitely customizable for up to 4 speakers, optimised for readability and clear hierarchy.
Project Overview
As NIQ Digital Commerce transitioned from the legacy Data Impact brand and incorporated the brand formerly known as Fox Intelligence, it became clear that our internal and external communications needed a consistent, elevated visual identity — especially for high-visibility moments like webinars. I led the creation of a scalable, brand-aligned webinar visual template to be used across the Digital Commerce division for client presentations and thought leadership sessions.
Objective
To design a flexible, easy-to-use visual template that:
-Aligns with the new NIQ branding
-Works across a variety of webinar formats, with a range of audiences and number of speakers
-Prioritizes readability, clarity, and professionalism
Process
1. Audit & Evaluation
I began by reviewing existing assets used across Digital Commerce — from pre-merger Data Impact visuals to early NIQ-branded materials. I identified common issues:
-Overloaded visuals with low contrast
-Inconsistent use of fonts and colors
-Lack of visual hierarchy, making it hard for audiences to follow the most important information
2. Streamlining & Structure
I structured the new template with a clean, modular layout system. Each layout served a specific function — title slides, agenda slides, quotes, key messages. This made it easy for content owners to plug in material without needing to reinvent the wheel.
I also removed unnecessary elements like redundant logos on every slide giving the content more breathing room.
3. Emphasis & Visual Hierarchy
To guide attention and simplify comprehension, I applied clear visual hierarchy:
-Consistent headline placement with larger type sizes and more white space
-Secondary content (subheadlines, footnotes) was visually de-emphasized using color and weight
Callouts and takeaways were highlighted using NIQ accent colors.
I introduced anchoring elements that continued across pages, creating visual interest and inciting audiences to click through the carousel.
4. Brand Alignment
I worked closely with NIQ brand guidelines to ensure all visual elements reflected the post-merger identity:
Fonts: NIQ’s official sans-serif typeface Aktiv Grotesk, to keep a clean and modern look, distinguished from the NIQ parent brand which also utilises Utopia, a serif
Colors: NIQ's accent colors used with the NIQ deep blue
Layout: Balanced and modern, with generous spacing to reflect a “quiet authority” tone
Output & Impact
Originally created in Figma, the final template included 45+ master slide layouts in PowerPoint, allowing collaborators and stakeholders to quickly and easily create their own visuals.
The template was quickly adopted across NIQ teams, improving the consistency of our external-facing materials and significantly reducing prep time for webinars.
The template was quickly and easily customisable as it was able to be utilised in a 'plug and play' format alongside the standard social template created for the rebrand, for a variety of use cases and business needs, as seen below in three different posts used to promote a beauty webinar. This saved time for collaborators, as new posts were able to be generated quickly and fluidly, optimising content creation time and visual quantity without sacrificing quality.
Above and below: The template was even able to be easily converted into other formats on demand, such as promotion headers for email.
