Brief: Make a social media branding kit with a series of templates, utilising the pre-existing Rotaract brand, making them easily replicable and accessible by other members of the club.
Insight: Most members utilise Canva when creating assets for club communications on social media, and I wanted to create a unifying brand guideline and easy replicable templates that would take the guesswork out of this process and simultaneously create brand cohesion for our club. The Rotaract brand was pre-defined, so I had to work within the limited guidelines. I wanted the bright colours to feel fun and playful, and not overpowering. I added subtle gradient, patterns and utilised minimal icons to allow the bright colours to speak.
Method: I chose Figma to make and store these design assets, as it is widely accessible and fairly easy to utilise.
Takeaway: I really enjoyed creating a practical and useful tool for my club, reducing time spent on communication and making it easier and more efficient for the team and the club as a whole.
