Brief: Create a motion video highlighting the agency's values and benefits, to promote an all-inclusive branding package to future clients in the Instagram Stories tab.
Insight: My goal for this project was a fun, fluid video that doesn't lose the viewer's attention (as is frequent in Instagram Story ads), and maintains energy and movement throughout the clip.
Method: I wanted to highlight the benefits of the package, as well as all the elements included. I used Illustrator to hand-draw every figure and detail, and imported them into AfterEffects.
Takeaway: Motion design is not my strongest suit, but I very quickly improved during this project. Looking back at previous motion projects I made during my bachelor's degree, I have improved in capacity and fluency in AfterEffects.