Client Overview
The NIQ for Digital Commerce team based in London required a compelling, visually cohesive booth design for in-person events. The objective was to create an engaging, brand-aligned presence that would attract attendees, effectively communicate NIQ’s digital commerce expertise, and provide a professional yet dynamic space for interactions.
We worked with a London-based printer to design and execute the booth. I utilised Adobe Illustrator to outline the 4 technical cuts, which were then assembled onto the frame.
Project Scope
The project encompassed two primary print design elements:
-A booth wrap design that covered the main structure, reinforcing NIQ’s brand identity and key messaging.
-A lectern design, serving as a focal point for presentations and discussions.
Design Objectives
-Brand Consistency: Ensure alignment with NIQ’s established visual identity, incorporating brand colors, typography, and key messaging.
-Visual Impact: Develop a striking, modern design that stands out in a competitive event space.
-Information Clarity: Present key data points, services, and messaging in a clear and digestible manner.
-Engagement & Accessibility: Design for easy navigation and interaction within the booth.
Design Execution
Booth Wrap Design
-Bold Visuals: The wrap featured a high-impact background with a clean, structured layout that showcased NIQ’s data-driven approach.
-Strategic Messaging: Key insights such as best-known clients and value propositions were displayed using a mix of text and subtle infographics.
-Brand-Driven Color Palette: NIQ’s signature colors were used strategically to create a bold, eye-catching design, even through the dullness of print compared to digital colourspace.
-CTA: A QR code redirecting viewers to the NIQ website, alongside a contact email, made action simplified.
Lectern Design
-Compact Yet Eye-Catching: The lectern was designed with a sleek, minimalistic look to complement the booth.
-Branded Elements: NIQ’s logo, along with its signature 'tapestry' of illustrated consumers was prominently displayed to reinforce brand presence.
Results & Impact
Enhanced Engagement: The booth attracted significant foot traffic, with attendees engaging with the NIQ team and inquiring about digital commerce solutions.
Strong Brand Presence: The cohesive design reinforced NIQ’s authority in the digital commerce space.
Positive Feedback: Event attendees and NIQ representatives praised the professional and visually compelling design.
Conclusion
The NIQ Digital Commerce booth design successfully blended aesthetics with functionality, creating an impactful presence at in-person events. The seamless integration of branding, messaging, and visual appeal ensured that NIQ stood out in a crowded event environment, fostering meaningful conversations and business opportunities.