Client Overview
The NIQ for Digital Commerce team required a set of visually cohesive rollups for use at both Paris and London events. The objective was to create a professional, brand-aligned presence that would reinforce NIQ’s digital commerce expertise and serve as impactful branding elements during meetings and events with potential clients.
Project Scope
The project encompassed two primary rollup designs:
Rollup 1: Focused on NIQ’s core digital commerce capabilities, key messaging, and brand positioning.
Rollup 2: Designed to showcase data-driven insights and key value propositions for potential clients and partners.
Design Objectives
Brand Consistency: Ensure alignment with NIQ’s established visual identity, incorporating brand colors, typography, and key messaging.
Visual Impact: Develop a striking, modern design that stands out in trade show environments.
Information Clarity: Present key data points, services, and messaging in a clear and digestible manner.
Design Execution
I utilised Adobe Illustrator to create the digital files, which were then transferred to the printer. Each rollup features a photo to draw the viewer's attention, along with several key points on NIQ for Digital Commerce's business, and a call to action with QR code and email, providing a flow of movement from top to bottom of the rollup.
Results & Impact
Consistent Branding: The rollups reinforced NIQ’s authority in the digital commerce space across events in both cities.
Enhanced Engagement: Visitors to the trade show stand engaged with the rollups, leading to increased awareness of NIQ’s offerings.
Conclusion
The NIQ for Digital Commerce rollups successfully blended design with functionality, creating an impactful presence in both the Paris and London offices. Their seamless integration of branding, messaging, and visual appeal ensured a consistent and professional representation of NIQ’s expertise in digital commerce.
