Brief: Make 9 squares for each brand Platypus has previously partnered with on a branding or web design consulting project.
Insight: Some of the projects had a more developed character, like Etude H or Petit Cocotier; so creating visual elements was easier. Some projects' brand identities were more heavily based on UX and contained less visual elements; creating fun, playful elements that fit within an 1800px square was a challenge.
Method: I created some mockups in Photoshop, as well as original illustrations and compositions in Illustrator.
Takeaway: I really enjoyed exploring the brand's identity, to create interesting, engaging visuals which act as a marketing tool for future clients, as well as an interactive, scrollable portfolio for the agency itself.
An overview of Platypus' Instagram account, with each brand's 9 squares.
The first project I created squares for, Etude H, a bailiff's office in the Martinique.
The set of squares created for Petit Cocotier, a vegetable and fruit delivery service in the Martinique.
The set of squares created for a marina in the Martinique.
The set of squares created for a sports association in the Martinique.
This project was completed in collaboration with Lea Klein.