Project Overview
As the 2024–2025 Rotaract year came to a close, I was tasked with creating a video for our District 1660 year-end event — a moment to celebrate the incredible work done by all 18 clubs. The goal was to craft something that not only highlighted the diversity and impact of each club's projects but also left members feeling inspired, proud, and deeply connected to the Rotaract community.
Conception & Planning
The idea was born during early conversations with the district board, where we identified the need for a cohesive visual tribute to wrap up the year. I proposed a dynamic, animated video that would incorporating event photos, short captions, and project highlights, all set to an uplifting soundtrack.
To ensure fairness and representation, I reached out to each club to request visual assets (photos, videos, logos) and a brief summary of one or more key initiatives they had carried out this year, carefully balancing screen time to make sure all clubs had a presence in the final piece.
Creative Direction
I wanted the video to strike a balance between emotional resonance and visual energy. I chose a warm, optimistic soundtrack and built a visual language coherent with Rotaract’s brand identity: bright, bold colors, clean typography, and minimalistic motion design.
The video opens with a short animated introduction of the club logos, then transitions into fast-paced snapshots of each club’s work: food drives, environmental cleanups, blood donations, international collaborations, and more. Each segment includes animated overlays with te project title. District-wide campaigns (like major interclub events) are grouped into collective montages to emphasize collaboration and shared values.
Production
Using Adobe After Effects, I structured the timeline into sections plus an intro and outro. The production process involved:
Asset Collection & Organization: Sorting incoming club materials, reformatting where needed, and standardizing aspect ratios
Design & Animation: Creating a template system for text overlays and transitions to ensure consistency
Sound Design: Selecting and syncing royalty-free music to match the pacing of visuals
Review Rounds: Sharing a draft with district leadership for feedback, making minor timing and content adjustments
I kept the video duration a little over 2 minutes — long enough to showcase all clubs, short enough to maintain engagement during a live event.
Delivery & Impact
The video was premiered during the year-end celebration, projected on a large screen in front of an audience of Rotaractors, Rotarians, and guests. It received overwhelmingly positive feedback.
Following the event, the video was uploaded to the District’s official platforms and shared across club social media pages. It now serves not only as a recap but also as a piece of legacy content.